Want To Dramatically Increase Business Through Mobile Video Ads?

Smart phones seem to be getting a lot smarter don't you think?

Since the iPhone made it's way onto the scene and bullied all of the other big boys like Blackberry and Samsung out of the way (in a nice way of course) technology such as wireless video, portable video, mobile streaming and simple video clips have far surpassed previous smart phone features, the race is now on for the top hand held video device / cellular phone.

Nokia came out with there own take on mobile video and launched the Nokia video campaign, which allowed for easy syncing from your computer to your phone, but things are progressing fast.

Social media and mobile video

As we move gradually into the next phase of social media online, a rise in mobile content is inevitable, it will become increasingly simple to shoot a clip on various mobile devices and send over a wireless mobile network. This type of technology is already readily available on services such as Facebook and You Tube but features are limited right now.

3 ways to harness the power of mobile advertising

Let's look at some of the ways in which you can launch your mobile video and advertising campaigns...

1. Google AdWords

Ads by Google are popping up on mobile phone browsers a lot more these days and are continuing to see consistent results. Set up an AdWords account and start testing the mobile network only, you're more likely to receive qualified traffic and less conversions from a mobile, however people will most likely check out your site or blog properly when they are by a computer.

2. Bluetooth video

This technology has really taken off ever since it was released to mobile devices and computers, a neat trick that can produce some good exposure for you is sending a cool promo video with your ad message to people in certain areas. For example if you are drinking in your local bar, a special offer message can be sent to your phone, providing the Bluetooth feature is switched on - this type of marketing is known as Bluetooth Proximity Marketing and can work extremely well for some businesses.

3. Build a list of subscribers

Begin building list of readers who are hungry for your information, It's quite possible and cheap to send a mobile video clip to your subscribers once they have given you their number. Many online businesses thrive on building lists and you can too if you market correctly, giving as much value as possible and genuinely helping others.

Terminology (jargon) explained

Streaming TV

This feature allows you to watch live TV or clips on your mobile without the need to download them first, the video loads whilst you are watching it. Chances are your current phone can play a movie or simple 30 second video clip, but can it stream live TV straight from the internet? Although we can do this on a lot of the new smart phones the speed of the connection can leave a lot to be desired, which means you may have to connect to the nearest wireless router to get the full power. Another thought would be to watch the battery life as streaming can suck the battery dry in under an hour in some cases.

Flash lite

Most portable devices (mobile phones, consumer electronic devices and home digital devices) come with Flash Lite, over 800 million in fact. Based on the very popular Adobe flash platform and software, this version has been developed especially for mobile devices to allow for rich media and sound to fully engage the user experience.

MPEG-4

In the simple form MPEG-4 compresses audio and video digital data and is widely used on mobiles to play music, films and other media. If your phone does support video phone technology then your clip will usually be saved as an MPEG-4 file.

3rd Generation Partnership Project (3GPP)

A group / collaboration was formed by telecommunication associations to develop and provide a 3rd generation mobile phone system, the technology behind this system can get pretty intense but rest assured many new mobiles are using this nowadays.

Digital Multimedia Broadcasting (DMB)

Originally developed in South Korea, DMB is a digital radio transmission technology designed to send various types of multimedia to your mobile, for example radio, data-casting and TV or otherwise known as (TV-to-Mobile).

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